In-store brand communication

DealerTeam rolls out in-store brand communication in 105 showrooms

After the strategic development of the Toyota storytelling concept by Crossmarks, DealerTeam is now rolling out the in-store brand communication in Toyota’s 105 showrooms in the Netherlands. This is a rewarding task: the dealers can’t wait to integrate this concept in their showroom, with research showing that storytelling doubles customers’ purchase intention (source: coolbrands). We are proud to announce that TME (Toyota Motor Europe) has recognized the added value of the concept and will join forces with DealerTeam to roll out parts of concept throughout Europe.

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